WHAT WE NEED
BRF is in a period of rapid growth from successful relationships with existing customers, influx of new customers, and expansion of our manufacturing sites creating new capabilities. To enable successful, sustainable long-term growth, BRF is building a Product Line Management function reporting to our Business Enablement organization. The Product Line Managers (PLMs) are the closest partner to the sales team for both new and existing customers; the repository for pricing and RFP information across all channels and customers to enable pricing decisions; and a pillar of cross-functional collaboration, bringing an enterprise view to product line growth decisions.
The Product Line Managers are accountable for building a product line (PNL) and are then in turn stewards of that PNL. This is a linchpin strategic role hyper-focused on growth with the right opportunities.
WHAT YOU WILL DO
The Product Line Manager is responsible for:
- Establishing and manage the product line strategy for each BRF product line inclusive of addressable market size, current and proposed customer targets, and a product line P&L.
- Leading a cross functional team (sales, marketing, engineering, supply chain, ops, finance) to translate capabilities and capacity into a product line roadmap of growth priorities.
- Develop pricing database by product line to better inform pricing actions for both current and new business opportunities.
- Partner closely with the sales organization to maximize BRF value with new and emerging opportunities.
- Define business plans for new opportunities brought forth from sales and present to the leadership team driving strategic decisions to meet BRF's growth goals.
- Partner with marketing and insights organization to drive annual AOP process and long-range strategic plan.
- Monitor sales performance & production performance against product line targets and make recommendations on adjustments.
- Enable sales team with product line knowledge and supporting enablers needed to convert opportunities.
- Create recommended annual product line growth targets for AOP build.
- Develop plans to maximize profitability of product lines inclusive of recommendations of tradeouts, customer review and new market opportunities.
WHAT YOU WILL NEED TO BE SUCCESSFUL
- Bachelor’s Degree in Business, Marketing, Engineering, or Supply Chain. MBA Preferred.
- Seven (7+) years’ experience in the following areas: sales, account management, supply chain, product line management, and/or enterprise project management.
- The ideal candidate will have experience directly leading or collaborating with multiple functions including commercial, R&D, Manufacturing and Engineering.
- Experience implementing and administrating enterprise programs required.
- Ability to travel up to 20%.
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